In an interview with Gamespot.com, Josh Looman introduces “Madden Ultimate Team” and talks about some of the features it will have.  Here is a summary of it:

“Madden Ultimate Team” will be a brand new premium downloadable content that will be absolutely free to play.  You earn coins by playing games then you can buy packs or bid on cards in an eBay like style.  It’s a full feature in Madden such as Franchise and Superstar mode.  You will first name your team then go through a tutorial.  You will be given a starter pack with basic players.  You play to earn coins to buy better players and get a better team.  This will also include players where they were best known at, such as Brett Favre at Green Bay and Randy Moss at Minnesota but very hard to find in packs. There are also stadium, playbook, uniform cards, and injury cards to help you heal your players.  There is also other features such as length of contract, chemistry, and many new features.  This feature will be released around the holidays this year.

Here is a video on the new feature:

I at first thought that this would be another attempt to make money, but when I realized it’s free, I know that this is actually for our enjoyment.  I like what EA is doing with this, adding a new feature to the game.  I can already think of ways we can do tournaments here at Maddenholics.com with Madden Ultimate Team.  Should be a fun feature.